MultiChoice launch sales drive
By Our reporter
MultiChoice Uganda has launched a nationwide sales drive under its new ‘Expect More for Less’ campaign, introducing more affordable DStv package options aimed at giving customers greater access to quality entertainment at a time when value for money matters more than ever.
The campaign responds to customer feedback and evolving household needs, reinforcing MultiChoice Uganda’s commitment to making premium entertainment accessible to more Ugandans without compromising on content quality or the viewing experience.
Under the initiative, customers can now enjoy refreshed DStv package offerings designed to accommodate different budgets and viewing preferences. The revised packages include DStv Starter at UGX 25,000, DStv Select at UGX 60,000 and DStv Ultimate at UGX 185,000, offering customers more affordable access to a wide selection of local and international entertainment.
Speaking at the national flag-off event, MultiChoice Uganda Chief Executive Officer Hassan Saleh said the campaign reflects the company’s continued commitment to delivering meaningful value to its customers.
“We understand the economic realities many households are navigating today, and that is why we have reimagined our offering to ensure customers get even more value from DStv.
“Through the ‘Expect More for Less’ campaign, we are making quality entertainment more affordable while maintaining the breadth and quality of content our customers know and trust. This initiative demonstrates our commitment to putting customers first and ensuring they can continue enjoying great entertainment without stretching their budgets,” Saleh said.
Customers across the packages will continue to enjoy a rich mix of local productions, international series, blockbuster movies, children’s programming, news and world-class sport, ensuring there is something for every member of the family.
